STRATEGIC ALLIANCES OF AUTOMOTIVE CONGLAMERATES: FINANCIAL RESULTS OF INTERACTION
Pidchosa Oleksandr , Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
Zara Andrey , Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
The article discusses the essence of the strategic alliance and formation features of such entities as a special type of partnership in the international automobile manufacturing market; finds out the formation features of the of competitive strategies for alliances of multinational automobile companies on various grounds; explores the possibility of analyzing the results of the interaction of strategic partners through the analysis of financial indicators.
strategic alliance; automotive conglomerates; partnership; competition; strategy, financial results