FINANCIAL ALLOCATIONS FOR DEVELOPMENT AND PROMOTION WINE BRAND

Author:

Valerii Ilchuk, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).

Viktoriia Paziuk, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).

Language: ukrainian

Annotation:

Shown importance of the participation of the state and promote the process of creating wine brand and identified sources of funding. The foreign experience of state support processes of creating and promoting a brand of wine.

Key words:

brand, financial security, creation, promotion, wine brand, investment demand, government financial support, innovative activity

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