FINANCIAL ALLOCATIONS FOR DEVELOPMENT AND PROMOTION WINE BRAND
Valerii Ilchuk, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).
Viktoriia Paziuk, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).
Shown importance of the participation of the state and promote the process of creating wine brand and identified sources of funding. The foreign experience of state support processes of creating and promoting a brand of wine.
brand, financial security, creation, promotion, wine brand, investment demand, government financial support, innovative activity