FINANCIAL STRATEGY OF THE BANK AS A STRATEGIC MANAGEMENT TOOL

Author:

Goncharenko Tatyana , Sumy College of Economics and Trade, Sumy, Ukraine

Language: ukrainian

Annotation:

In the conditions of instability of the environment, the important preconditions for the successful development of banking institutions is the forecasting of financial performance indicators, control over observance of norms and compliance with predefined strategic goals, control over the level of financial risks, etc. All of this is an element of the financial strategy as an effective tool for strategic management of the financial processes of the banking institution. The significance of the financial strategy is enhanced by the specifics of banking institutions as intermediaries in the financial and credit sector. The article analyzes the main approaches to the definition of the concept of "financial strategy", defines its main features and tasks taking into account the specifics of the banking sector. On the basis of this, the main approaches of scientists to the classification of the bank's financial strategy were considered and attention was paid to the strategies of asset and liability management of the bank, management of own funds and management of bank risks as most typical for banking institutions.

Key words:

strategic management; bank financial strategy; banking institution; strategy of asset and liability management of the bank; strategy of own funds management; strategy for managing bank risks

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