FINANCIAL STABILITY OF THE ENTERPRISE AS AN INDICATOR OF THE EFFICIENCY OF FINANCIAL PLANNING
Olga Kalchenko, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).
Modern conditions of economic management cause strengthening of the role of financial planning and put forward qualitatively new requirements for its practical implementation in domestic enterprises. In order to systematize and deepen scientific knowledge on this issue, the article considers financial sustainability as an indicator of the effectiveness of financial planning. Essential characteristics of financial stability and factors influencing it are formulated. Based on the studies and generalizations of existing approaches to the analysis of financial sustainability, relative indicators are systematized, and their use is proposed for evaluating the effectiveness of financial planning and in drawing up short and long-term financial plans of enterprises.
financial planning; financial sustainability; financial plan; financial sustainability factors; financial management.