DIRECTIONS OF FORMATION OF FAVORABLE CONDITIONS FOR THE ACTIVITIES AND DEVELOPMENT OF DOMESTIC BANKS
Momot Oleksandr, Higher Education Institution of Ukoopspilka «Poltava University of Economics and Trade» (3 Koval Str., Poltava, Ukraine).
In the article the author identifies and substantiates the main directions with the help of which the effective development of banking institutions takes place. The basis for strengthening the competitiveness of domestic banks is defined. Attention is focused on systematization of positive and negative results of increasing requirements for the capital base of banks. It is proved the relevance of measures to support lending to the economy. It is justified the importance of implementing the investment function of domestic banks, including stimulating the diffusion of innovations among them. The importance of ensuring equal conditions for the functioning of public and private banks, the importance of improving the quality of both risk management and corporate governance of banking institutions has been proven. The specifics of banking culture formation and the need to introduce a client-oriented approach to customer service are revealed.
banking institution; competitiveness of banks; capitalization of banks; investment function; diffusion of innovations; risk management; banking culture.