SPECIFIC ASPECTS OF THE FORMATION OF FINANCIAL POTENTIAL OF THE ENTERPRISE

Author:

Indus Kateryna,

Ryabets Myroslava,

Harahonych Viktoriіa,

Language: ukrainian

Annotation:

The article considers some aspects of forming the financial potential of the enterprise through the prism of the essential understanding of the financial potential of the country and its regions. It has been noted that financial potential is the ability of an enterprise to generate positive net cash flows in the volumes that are adequate to its financial position. The scientific approaches to understanding the essence of financial potential are singled out and it has been emphasized that the interpretation of the concept under study varies considerably, since the financial condition of an enterprise as a phenomenon has many aspects and different forms of manifestation. The emphasis has been placed on the fact that the process of ensuring the effective use of the financial resources of the country and its regions, assessment of financial capabilities of economic entities, in particular enterprises, should be accompanied by the development of the mechanisms for managing the financial resources of the regions of the country, making suggestions on the feasibility of changes in the state and regional strategies of their economic development.

Key words:

financial potential; enterprise; financial resources; business entities; financial system; scientific approaches; system-wide properties

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