MODERN CONDITION OF SAVINGS OF THE HOUSEHOLDS

Author:

Derii Zhanna, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).

Language: ukrainian

Annotation:

The development of the economy on the principles of sustainability makes it possible to realize the surplus resource of households, while the modern household provides the necessary level of consumer demand, without which it is impossible to operate the economic system at both regional and national levels, and household savings are viewed as a potential source of accumulation and investment. One of the problems that is inherent in today Ukrainian economy – is the high degree of distrust of the population towards the banking sector, which in its turn encourages households to informal savings, the purpose of which is to ensure deferred demand, so one of the system tasks today is the transformation of household savings into investment. Analysis of the dynamics and amont of savings in the countries of the world makes it possible to assert that in the household sector, the opportunities for development are accumulated through the transformation of savings into investment resources, which subsequently become the costs of firms and affect the amount of income and profit.

Key words:

household; savings; resources; consumption

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