ESSENCE AND NECESSITY OF FINANCIAL PLANNING AT ENTERPRISES

Author:

Olga Kalchenko, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).

Dziuba Alina, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).

Tsymbal Oksana, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, Ukraine).

Language: ukrainian

Annotation:

Modern conditions of management cause the strengthening of the role of financial planning and put forward qualitatively new requirements for its practical implementation in domestic enterprises. This requires the development of theoretical foundations of the essential understanding of the financial planning process and the practical aspects of its implementation and development in the activities of business entities. With the purpose of systematization and deepening of scientific knowledge on this subject, the article formulates the content of the concept of "financial planning" at the enterprise on the basis of studies and generalizations of existing approaches in the theory of finance in foreign and domestic economic science, determines the role of financial planning in the financial management system and substantiates the need for use financial planning at domestic enterprises. The main problems and constraints on the practical application of financial planning in modern enterprises in the context of the transformation of the Ukrainian economy have been identified and the main directions for their solution have been outlined.

Key words:

financial planning; financial plan; financial resources; enterprise; financial management

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